promotional video analysis

cadbury dairy milk - aliens - canada 

cadbury dairy milk is a brand of milk chocolate manufactured by Cadbury. it was introduces in the United Kingdom in 1905 and now consists of a number of products

when they run out of chocolate, they stop dancing. however when they find more chocolate, more aliens join them and they all start dancing. this creates a happy and uplifting atmosphere for the audience which could encourage them to buy a bar. 

this video sticks to the same colour palette throughout. the colours (browns and purples) fit into the product that is being sold which creates the perfect aesthetic. in this promotional video, the camera often zooms in and out when capturing the emotion an alien is feeling. when an alien eats a bit of the chocolate, the camera slowly zooms in showing the aliens smile. when the aliens are dancing, there is a 'pulse' type camera that zooms in and out subtly along with the diegetic music. 

this influenced my promotional video idea with the animated aliens and also colour palette and aesthetics.

I think one of the reasons they chose aliens is to show that their chocolate can appeal to anyone even aliens. 

 

john lewis christmas advert 2015 -man on the moon

this is the story of a young girl. looking at the moon through her family telescope one night, she is amazed at what she finds, a man on the moon. the girl watches on as our man goes about his chores, all alone up there. she becomes determined to get something to the moon, to send him a message and show him that someone down here if thinking of him

this promotional video is very story based that continues throughout. it keeps the audience attention to see how it ends. the non-diegetic music gives a magical and emotional feel to the video. throughout this advert there are many extreme close ups on the young girl and the old man. this can show that they are perhaps looking for each other or know that there is someone out there looking at them. the close ups also help to show their emotions to the audience. the young girl feels determined and the man feels lonely. 

this concept and the story behind this advert, I think people would be able to connect to as everyone has times where the feel lonely. this advert isn't really promoting one certain product but instead a whole brand that can make the audience feel welcome to shop with them. at the end of the video when the man receives a telescope and he can see the young girl, it makes the audience feel happy and emotional as the man and young girl finally connect after the young girl tries so hard to let the man know he's not alone. I think this advert could also encourage the audience to get in touch and check up on their family and friends as the Christmas time can be lonely for many especially the elderly. overall I think this advert sends out a meaningful message through a powerful and heart-warming story at Christmas. 

this influenced my promotional video with the emotional story that the audience can connect with.