andrew goodwin

goodwin theory states that there are five key aspects to a music video:

relationship between lyrics and visuals 

- illustrating (meaning of lyrics to song)

- amplifying (to boost the lyrics)

- contradicting (lyrics to visuals)

music videos demonstrate genre characteristics 

- stadium performance

- studio performance

- location 

- narrative

- conceptual/experimental

several close ups of artists. some record companies require that the artist is featured within the video

- artist branding

- artistic portrayal 

- celebrity culture

- implications on looking good

star iconography that each artist will develop in their music videos

- branding

- style

- brand values/unique selling points

within music videos there is the concept of voyeurism

- nudity/revealing clothes

- exhibitionism

- an intimate location

- frame within a frame

the 'male gaze' is often used to attract a male audience. focuses on presenting things that appeal to men

intertextuality 

references to

- other music videos

- films

- tv shows 

how to analyse music video

- through beats, when you 'see' in the sound

look at the music itself, structure of the song

voice of the song

- narrative and performance

tend to get a gist of the meaning behind the song then tend to make up our own idea of what is being told

music video should coherent repeatability 

- the star image

meta narrative

- relation of visuals to song

- technical aspects of a music video

speed, camera movement, editing, mise-en-scene, beats