goodwin theory states that there are five key aspects to a music video:
relationship between lyrics and visuals
- illustrating (meaning of lyrics to song)
- amplifying (to boost the lyrics)
- contradicting (lyrics to visuals)
music videos demonstrate genre characteristics
- stadium performance
- studio performance
- location
- narrative
- conceptual/experimental
several close ups of artists. some record companies require that the artist is featured within the video
- artist branding
- artistic portrayal
- celebrity culture
- implications on looking good
star iconography that each artist will develop in their music videos
- branding
- style
- brand values/unique selling points
within music videos there is the concept of voyeurism
- nudity/revealing clothes
- exhibitionism
- an intimate location
- frame within a frame
the 'male gaze' is often used to attract a male audience. focuses on presenting things that appeal to men
intertextuality
references to
- other music videos
- films
- tv shows
how to analyse music video
- through beats, when you 'see' in the sound
look at the music itself, structure of the song
voice of the song
- narrative and performance
tend to get a gist of the meaning behind the song then tend to make up our own idea of what is being told
music video should coherent repeatability
- the star image
meta narrative
- relation of visuals to song
- technical aspects of a music video
speed, camera movement, editing, mise-en-scene, beats
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