Wednesday 24 March 2021

music video analysis

 


glass animals- dreamland
dreamland is a slow indie song. it is about being in a dream like state, and almost feeling like you don't even exist. it came out in the year 2020 during the midst of a global pandemic which definitely made making music videos more difficult. however lead singer, Dave Bayley came up with an artistic and creative way to produce the perfect music video for dreamland. 

the video starts with a vibrant, neon background with Bayley sitting in the centre. as soon as the video begins, there is already a dreamy atmosphere. there is also a projector that shows different videos presumably from his childhood as the song dreamland goes through moments of his life as he grows up. 

the song as well as the music video is wanting us to explore our own past, Bayley sings, "pulling down backstreets deep in your head, slipping through dreamland like a tourist." dreams are where peoples fantasies run wild, they are a safe place for imagination and creativity which is portrayed in this music video. 
as Bayley moves with the camera, he takes us through his own dream where different objects from his childhood sit around him and also hang from the ceiling. halfway through the music video, it switches up to where we see him setting up the backdrop and cameras for the video. we see that this dreamy music video was put together all by himself during quarantine. there is only one mid shot used in the beginning of the music video but once it switches many different shots and angles are used as we watch a behind the scenes of him creating the actually video. it is a very visually stimulating music video to watch as we see Bayley go on a lone journey through his past, creating a hazy and colourful daydream.  




usher- burn
in this song, usher sings about breaking up with his girlfriend which he later regrets. he feels like he is burning without her. it is a slow, r&b ballad.

in the music video, there are multiple close up shots.
these close up shots make the video more intimate and shows the romance story happening.
close up shots help to show peoples emotions as well as making the video more personal. in the song we can tell that he is in pain after breaking his girlfriends heart.
the lyrics link to the visuals quite often in the music video. when usher sings "let it burn" the swimming pool that the girl jumps into turns from water into fire. 
this reoccurs again when he sings the word "burn" and his bed starts burning.  when usher sings "you know that its over. you know that its through, he breaks up with her but he finds her sad because of what happened to their relationship. he says she accept the truth. however when usher sings "its been fifty-eleven days / umpteen hours / ill be burnin / till you return", the direction changes when he realises he made a mistake and wants her back. 
usher reminisces about times spent with her, where we see them on the bed together as well as other flashbacks later on in the video. 
there are examples of looking and voyeurism in the music video. the female wears lingerie throughout the video which gives a voyeuristic view of the female body, used to gain attention of male viewers. notion of looking is also portrayed when usher is standing at his window, looking out of the frame.




fleetwood mac- seven wonders
in this 1987 pop-rock song, lead vocalist Stevie Nicks remembers a love affair from her past. she sings seeing the seven wonders of the world would not compare to the beauty of that relationship. 

the music video takes place in one setting, with the band all gathered behind Nicks as she stands in the front centre. throughout the music video, sketches of seven wonders are pictured in the background such as the roman colosseum, the Taj Mahal and the sphinx. in the video, greek pillars are also placed around the stage. 
close ups again are used specifically on Nicks whenever she is singing. at the beginning of the video, blue lighting is used however when the music starts the lighting turns more of a pink/red. there is also use of smoke machines at the start along with silhouettes. the music video is cut along with the beat of the song especially at the beginning with the hi-hats. a slow motion shot is used just before the synth begins playing. the editing is quite fast paced because of the upbeat song. Nicks also changes outfit halfway through the song. smooth transitions are used that switches between the two dresses, one black and one white. 



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