Monday, 22 February 2021

moodboard

 







I decided to use aliens for the main part of my promotional video in order to appeal to a variety of different ages. I thought the aliens could make the video unique and interesting. I wanted to also use bright colours that fit with the galaxy/space theme as its quite different and not something people often see in adverts. 
I wanted to use aliens for the advert to show how easy and simple the app is to use. I wanted my promotional video to be fun and weird so it can be enjoyable for a variety of different people to watch and understand the meaning behind the app. but I also wanted their to be an emotional backstory showing that no one is truly ever alone and that there are always people out there.



Saturday, 20 February 2021

promotional video idea

story idea: animation, alien is alone on his planet, sees there is a family of aliens on a different planet laughing together and having fun, alien sees them and becomes sad. alien starts thinking about his own family wondering where they are. he notices a star in the distance, as he gets closer the star starts shining down onto his planet at an object. the alien finds a phone that the star was shining on. the ancestree app is on the phone. the alien uses it and finds family members that then join him on his planet.  

Tuesday, 1 December 2020

laura mulvey

visual pleasure and narrative cinema 1975

mulvey uses psychoanalysis to discover where and how the fascination of the film is reinforced by pre-existing patterns of fascination already at work within the subject. she uses the psychoanalytic theory as a 'political weapon' 

she argues that hollywood/mainstream/narrative cinema manipulates visual pleasure. it 'codes the erotic into the language of the dominant patriarchal order'

scopophilia = pleasure/obsession in looking 
the most pleasurable looking is the human form
"woman as image, man as bearer of the look"

the image of the woman also carries a threat. there are two avenues of escape from fear of the femininity for the male spectator:
- investigate the woman, demystify her mystery
- deny castration by turning the woman into a reassuring fetish

scopophilia is the force driving the movements and positioning of the camera 
the gaze is male and the spectator is led to identify with his male gaze
the cinematic apparatus is not gender neutral



Jennifer's Body (2009) is a horror comedy film where a popular teenage girl, Jennifer, becomes possessed and feeds on her male classmates with her best friend, Needy, striving to stop her. this film was marketed as catering exactly this kind of visual pleasure, referred to as the male gaze. the film was mainly advertised to young, teenage boys when it was first released, with Megan Fox (who plays Jennifer) on the cover of its movie posters. Jennifer's Body was seen as the "Twilight for boys", an adolescent sex fantasy designed explicitly for heterosexual males. when it was first released, it was a failure. the film mainly focuses on best friends Jennifer and Needy. despite their different social statuses, they are inseparable. when Jennifer becomes possessed, she doesnt just go after the boys who tried to sacrifice her; she goes after boys, period. however, throughout the film there are occasional kisses and hand-holding between Jennifer and Needy. the way that gaze is deployed throughout the film is all about women looking at women, and men mainly existing to be a great source of protein. from the start it is implied that women have taken over as the viewers of other women as objects of desire. Jennifer, seducing boys, has always been destroying them for her own gain. though the boys think they're the ones "taking" Jennifer, it's actually she who has all the power. it is clear that Jennifer and Needy have the most meaningful romantic relationship in the film.
the male gaze gets all its power from the image of the woman, manipulating the picture of femininity for the pleasure of the male spectator. however in Jennifer's Body, they are confronted by a deceptive main female character who cuts up and consumes the men in her life. 
 


Sunday, 29 November 2020

jacques lacan

Jacques Lacan was a french psychoanalyst. he gained an international reputation as an original interpreter of Freud's work. Lacan believed that ordinary consciousness can legitimately be aware only of its own incapacity. Lacan's desire refers always to unconscious desire because it is unconscious desire that forms the central concern of psychoanalysis. 

the mirror stage is a concept in the psychoanalytic theory of Jacques Lacan. this was his first contribution to psychoanalysis which he described as "psychoanalytic experience". by the early 1950s, he came to regard the mirror stage as more than a moment in the life of the infant; instead, it formed part of the permanent structure of subjectivity. it refers to childhood, a toddler looking in the mirror helps them to shape their identity. 


Lacan's theory of Lack poses that people who are missing something in their lives become increasingly more obsessed with it until it becomes the only thing they value. the lack has a different effect on the mind, given that there are three different lacks; imaginary phallus/symbolic castration, the real breast/imaginary frustration, symbolic phallus/real privation.

the three orders is a concept by Lacan: 

- the imaginary: is created in the ego during the mirror stage. when an infant passes through a stage in which the external body is shown, this image produces a psychic response that leads to a mental representation of the infant.

- the symbolic: this is where the "father figure" comes in. the child is faced with the reality of the lack because it realises that it will never be the ideal desire of the mother. the idea of the 'lack' is essential to the symbolic order.

- the real: at the limit of symbolic order, the real is the unknown. for instance, if an accident occurs, we create an explanation of that accident, but that explanation itself is not the real anymore. the real can not be explained through language. 


Grizzly Man (2005) is a documentary film put together from Timothy Treadwell's own video footage where he he lives among a tribe of grizzly bears on an Alaskan reserve. Timothy Treadwell endeavours to become a bear expert, conducting field 'research' and also seeks to escape his prior social positioning by an attempt to journey into the 'secret world of bears.' he believed that having 'the heart of a wild animal' could compensate for his lack of education and training. the film is seen as more of a character study on Timothy Treadwell rather than a nature documentary that is first expected. his childlike and dangerous passion for the bears borders on insanity and the director Werner Herzog focuses on that aspect. he seems to carefully construct the film so that we see the authenticity of of Treadwell's passion and we see as he moves further and further away from sanity. Herzog uses the story of Treadwell and creates a story that points away from the idea of harmony in nature, towards the chaos of the universe. In one particular scene, Herzog narrates  over Treadwell and disagrees with his belief that nature is harminous and says "I believe the common character of the universe is not harmony, but chaos, hostility and murder." The Lacan theory of Lack fits well into this film as it is clear that Treadwell was looking for something more in his life. at one point in the film he says "Thank you animals for giving me a life, I had no life, now I have a life." before he began his journey living among grizzly bears, he felt like he lacked a purpose in life. the bears helped he gain a purpose which ultimately was to protect them.         


Tuesday, 24 November 2020

sigmund freud

Sigmund Freud was the founding father psychoanalysis, a method for treating mental illness and also a theory which explains human behaviour. he believed that events that happen in our childhood help to shape personalities and influence adult life. 

freud developed a topographical model of the mind in (1900), whereby he described the features of the mind's structure and function:

- the conscious: the small amount of mental activity we know about

- the subconscious: things we could be aware of if we wanted or tried

- the unconscious: things we are unaware of and can not become aware of


later (1923), freud developed a more structural model of the mind with id, ego and superego which have been most commonly conceptualised as three essential parts of the human personality.

the id is the unorganised part of the personality structure that contains a humans basic, instinctual drives. it is the only component of personality that is present from birth. it is the source of our bodily needs, wants, desires and impulses, particularly our sex and aggression drives. 

the ego is the component of personality that is responsible for dealing with the reality. just as the id is the unconscious part of the human personality, the ego is the conscious and logical part. the ego functions in both the conscious, preconscious and unconscious mind. it operates on the reality principle, which strives to satisfy the id's desires in realistic, logically and in socially appropriate ways.

the superego is the component of personality that provides guidelines for making judgements. it represents the norms and qualities of the individual, his family and the society and is an ethical constraint on the behaviour. the superego operates on the moral principles and is able to differentiate between good and bad, what is right and wrong. 

the id, ego and superego are inter-related. in order to create a normal personality, there must be a proper balance in the relationship among these three forces. 


Black Swan (2010) is a movie that treats freud's theory in an artistic way. it shows a lot of elegance and sexuality. it represents the freudian theory of human personality in distinctive ways by using different kinds of relationships and by looking from different perspectives. around the end of the movie, it is shown that all the psychological conflicts and fights with the other characters was Nina's fight with 'her selfs' and her passion to perform the role of the black swan perfectly which requires to be her rebellious and seductive self represents the id. her dance teacher in the movie thinks she is beautiful, fragile and fearful as the white swan should be, but the black swan is the evil sister who seduces the love of the white swan, she has to be passionate, seductive and impressive. 

Friday, 6 November 2020

new wave film











evaluation:
for my new wave film, i decided to create a montage documenting a journey. i wanted to show how quiet and empty the world felt due to Covid-19. whilst walking around coventry city centre, there were only a small amount of people around me, most of which were wearing masks. 
i think some of my shots worked well with the music in the final outcome, however, i definitely could improve it by getting a more of a variety of different types of shots and experimenting more with camera techniques. the editing could also be improved, maybe with some different transitions as well as editing my clips so that they are in time with the music


health and safety

for my animated promotional video, it is important for me to make sure the animator i hire knows about  health and safety in the studio such...